SEPTEMBER 2005 MEETING

Break On Through: Achieving Market Leadership by Building a Better Brand

Alan Gorman, Brandspa, LLC

Date:        Wednesday, September 28. 2005
                 6:30 PM for food and networking, 7:00 PM meeting start
Location: Princeton Theological Seminary, Princeton, NJ
                Templeton Hall Basement Studio,
                College Road off Alexander (Directions below)
Cost:         Free for Princeton MCA-I Members
                      Other MCA-I members $5, Non-members $15.
                      Includes delicious submarine sandwiches, sodas & snacks.

Additional Information
Directions to the Meeting

Once upon a time, clever ads and pr releases had the power to sway prospects and build products into strong brands. Not today.

In our new, information-driven society, marketers and media professionals face a daily explosion of fierce competition and over 3000 annoying daily ad messages. The overriding challenge is finding a way to distinguish your client’s goods and services, as well as your own business capabilities.

The Princeton Media Communications Association is especially pleased to open our 2005-06 season with Alan Gorman, owner of Montclair, NJ based Brandspa, LLC, a branding and creative consultancy, and the author of Briefs for Building Better Brands.

Mr. Gorman's down-to-earth observations and eye-opening concepts are appropriate to anyone marketing a product or service. His delightful and often witty stories will arm you with dozens of practical ideas you can implement right away to "break through" and become recognized as the market leader in your field.

BIOGRAPHY: Brand marketing consultant, award-winning designer, entertaining speaker, and author of the acclaimed book, Briefs for Building Better Brands, Allan Gorman helps CEOs and managers compete by finding, telling, and living a more attractive and compelling brand story.

Before starting his own creative services boutique in 1987, Allan Gorman served in senior creative and management capacities for a number of the world's largest advertising agencies and worked on some of the world's most successful brands.

His creative talent has been cited and showcased in numerous business publications; and he has been the recipient of over four hundred industry accolades and awards, including a coveted Gold Lion from the Cannes Film Festival.

Learn more about Brandspa, LLC:
                http://www.brandspa-llc.com/home.html

Download the informative paper, Ten Marketing Secrets for Building a Better Brand and take an Interactive Brand IQ Test at http://www.brandspa.net.

Additional Information

Contact: Andy Kienzle, PMCA President,
          609-466-2828 ext. 20, akienzle@nxlevel.com

Princeton MCA-I 
         www.movingimage.org

Directions to Princeton Theological Seminary

The Princeton Campus of Princeton Theological Seminary is between 
Route 206 / Stockton Street, Princeton Pike / Mercer Street (Route 583), and College Road, off Alexander Road in downtown Princeton.

Templeton Hall is on the right a short distance down College Road from Alexander Road (first right from Alexander going south from Mercer).

Enter Templeton Hall for the Basement Studio from the side door,
on the ground floor facing the street.

Maps at http://www.ptsem.edu/look/maps/campusmaps.htm

• Area Map (PDF)
• Princeton Campus Street Map (PDF)

Driving directions for Princeton Theological Seminary